The trends that are gaining followers are the abandonment of energy sources based on fossil fuels, the reduction of water consumption, sustainable packaging (recyclable, biodegradable or options that significantly reduce the use of plastic) and clean and environmentally friendly cleaning and detergent solutions for final products and equipment. Another major trend is plant-based food alternatives, which continue to proliferate. Plant-based food alternatives have been trending among vegans and vegetarians for years, but they're also popular among flexitarians and omnivores. More and more consumers are choosing to make all or some of their diets plant-based to improve their health, protect animal welfare and help the environment.
A growing number of plant-based alternatives can be found in a variety of food categories, from cheeses and ice cream to snack bars and savoury snacks. Health and well-being became a major concern for many consumers during the COVID-19 pandemic, and food vendors are producing better products for you that offer additional appeal to consumers concerned about their health. While consumers want products that are nutritious, they must also taste good, and (surprise, surprise) parents just want to buy foods that children will gladly eat. The opportunities offered by healthier snacks focus on natural ingredients, reducing or eliminating sugar, incorporating more protein, increasing energy, and meeting specific dietary preferences and needs.
The food industry is evolving and innovating. Driven by millennials and Generation Z, healthy habits, sustainable eating and conscious alcohol consumption are the growing trends in the US food industry. UU. Consumers want to change the way we eat and drink, and they expect food and beverage companies to offer new innovative and healthy options.
It's critical that these brands approach their customers and understand their appetite. Download the Birdseye report on trends in the US food industry. UU. and learn what you can do starting now to make the most of consumer insights and stay one step ahead.
Focusing on the future of the food industry, the report offers specific recommendations to guide retailers, service providers, wholesalers, food processors, packaging companies and investors in making business decisions. In the past 3 months alone, most of the most popular fast-food restaurant chains have introduced a plant-based meat option, including, most recently, KFC, which partnered with food industry giant Beyond Meat to create its plant-based fried “chicken”. In addition to managing current consumer trends, those working in the food and beverage industry should consider what the buyers of the future will be like. The food and beverage industry encompasses a wide variety of unique operations, including manufacturers, grocery stores, distributors, restaurants and bars, catering companies, food transportation services and similar businesses.
In general, low-income countries respond better to changes in incomes and food prices and, therefore, make greater adjustments to their food consumption patterns when incomes and prices change. The factors that drive consumer value appear to have changed in fundamental ways, with far-reaching implications for the food and beverage industry. In addition, many consumers have shown distrust of the established food industry, despite traditional efforts by retailers and manufacturers to keep consumers positively engaged with their brands. To serve this new generation of consumers, food manufacturers will need to create food options that are easy to prepare and tasty.
With 49% support for sustainable food coming from millennials and 32% from Generation Z, they are making it the preeminent trend in the US food industry. Low-value staples, such as cereals, represent a larger part of the food budget in low-income countries, while high-value foods (p. It's important to recognize that, when analyzing online conversations about trends in the U.S. food industry.
In the U.S., consumers don't just interact with a company's brand or with the brand's official content. According to the Plant-based Foods Association, only 2% of Americans are classified as vegans, while 30% of shoppers say they are actively trying to eat more plant-based foods. .
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